As a co-founder of the brand, I was aware that our primary audience would be young adults and adults. Given that we were the owners of the latest and swiftest jet skis, it was imperative that the website mirrored the vibe of our jet skis. I believe this site is one of my timeless creations; it consistently drives sales and is a visual delight. Notably, the website and its branding served as an inspirtation for another portfolio piece: the Hetijetti reservation system.
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